Cynthia Counts is an experienced healthcare innovator and Chief Product Officer at Graham-Field, the parent company of Transfer Master. With more than 20 years in product development and medical device strategy, she specializes in creating solutions that enhance comfort, independence, and care outcomes across home, acute, and long-term care settings.
Her work brings together a deep understanding of user experience, clinical needs, and market demands—shaped by years of leadership in the urological, ostomy, and independent living product categories. Cynthia leads cross-functional teams in translating patient and provider feedback into product strategies that drive both quality of life and clinical value.
She holds a bachelor’s degree in marketing with minors in International Business and Spanish and serves on the Homecare Advisory Council for HIDA.
A passionate advocate for wellness and women in healthcare leadership, Cynthia is an active member of Professional Women in Healthcare. She resides in Atlanta, where she champions health, fitness, and forward-thinking product design that meets the evolving needs of today’s healthcare landscape.
